Early stage (pre-CPO) or new-to-healthcare teams can benefit from a seasoned industry perspective before they are ready to make a full-time product leadership hire. I offer contract-based support to help teams navigate the full spectrum of product complexities, including making market-entry decisions, defining an unclear customer problem, prioritizing a roadmap, defining key success metrics, and actioning early customer feedback.

Teams often have new opportunities they would like to pursue, such as entering a new customer segment, supporting a new vertical, or supporting a new clinical specialty. However, doing so can put near-term goals at risk. I can provide a cost-benefit analysis that is informed by real-life experience building B2B2C (consumer / clinician) health-tech products, allowing your team to stay focused on critical near-term priorities.

Contracting with payors and providers requires definition of how your product or service will work for the duration of the contract (i.e., the box), which can challenge startup product development models. This work often sits between product, ops, clinical, and client-facing teams, and it can be under-resourced or neglected until the team is trying to quickly turn a contract - leading to unplanned commitments or misaligned customer expectations. Support can be tailored to where you are in this journey, including translating a feature or service ‘wishlist’ into an achievable ‘MLP’ (Minimum Loveable Product), or creating an internal-facing ‘source of truth’ that addresses specifics that BD teams need to sell and contract for an early-stage product.

Successfully executing in early contracts is critical but also challenging for teams with limited experience operating in payor or provider segments. I can identify gaps between what’s in or implied in the contract and your current product / operating model. I can also help you define internal-facing KPIs that are leading indicators of contract success so that your team can monitor performance with minimal external data dependencies.